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What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
Baby Boomers Have Taken the Digital Lead in Mobile Money

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Hygiene has the demand, skin care, hair care and beauty have the momentum

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?

AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024

Unpacking Ghana's Fragrance Trends: Insights for Market Leaders

Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability

Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions

Ivory Coast's Festive Finesse: Cracking the Code of Holiday Shopping Trends

Smartphones, Entertainment, and Shopping: Egypt's Digital Evolution

Developing Must-Have Holiday Specials: Ivory Coast's Sales Formula

Swipe, Surf, or Tune In? Tanzania's Holiday Shopping Showdown Revealed

Uganda's Ecommerce Landscape: Unpacking This Digital Marketplace

Holiday Gifting in Ghana: Striking the Perfect Mix of Practicality and Luxury

South Africa's Shopper's Delight: Holiday Season Anticipation!

Gear up for a festive shopping season: Unlocking the Power of Ghana's Millennials and Gen Z

Personalizing shopping experiences is key in winning over Angolan consumers.

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Reports and Insights

Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer

KASI Maps - Africa Strong Show at FIFA 2026

Kasi Maps - The French Influence In Kenya

Who Actually Owns Crypto in Africa?

The Landscape of Meat Retail in Africa

Gen Z across Africa is showing up fresh, every single day.

Kasi Maps - Inflation Copying Metrics in Africa

Kasi Maps - Sovereign Credit Ratings Coverage in Africa

Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution

Kasi Maps - G7 Familiarity and Perception among Africans

Kasi Maps - Extent of Catholic Church influence in Africa

Kasi Maps - Development Finance Institutions (DFIs) active in Africa

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

Kasi Maps - Africa Sentiment on Trump Administration

Kasi Report - The State of Consumers in Kenya 2025

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