Sandra Beldine Otieno, MSc
November 25, 2024
Share article
Kasi Insight’s annual Holiday Shopping Tracker provides an overview into the shifting landscape of consumer behavior, attitudes, and spending during the holiday season across African markets. With a focus on economic sentiment, household budgets, gift-buying habits, Black Friday participation, and the growing influence of digital and social media, the …
2452 views
Share article
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
