Sandra Beldine Otieno, MSc
November 25, 2024
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Kasi Insight’s annual Holiday Shopping Tracker provides an overview into the shifting landscape of consumer behavior, attitudes, and spending during the holiday season across African markets. With a focus on economic sentiment, household budgets, gift-buying habits, Black Friday participation, and the growing influence of digital and social media, the …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
