Catherine Wangari
September 29, 2023
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The Kasi Insight Ecommerce Survey provides valuable insights into consumer behavior, considerations, and shopping habits in the online sphere. Beyond tracking online shopping behavior, this survey also monitors mobile and internet penetration across 20 African markets.
In its most recent findings from February this year, it was revealed that …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
