Joy Muindi
September 8, 2023
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As the holiday season approaches, retailers are preparing for a critical moment that will be exacerbated by continued economic difficulties, most notably increased living costs. For many retailers, this upcoming holiday season is not just another seasonal event; it represents a pivotal moment and a unique opportunity to recover …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
