Wilson Busaka
September 22, 2023
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Annually, Kasi Insight conducts the Ecommerce Intelligence Survey to gain insights into the online shopping habits, preferences, and behaviors of consumers in 20 African countries. The survey findings from February in Uganda revealed that 52% of respondents have made online purchases within the past six months. Among the online …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
