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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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How Kenyan retailers are turning shopping missions into competitive advantage
The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
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Geo politics & Economics

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

Geo politics & Economics

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

Geo politics & Economics

A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Alison Okatch

How Kenyan retailers are turning shopping missions into competitive advantage

Aug. 3, 2026, 5 p.m.

Alison Okatch

The future of African retail is not channel loyalty, it is mission ownership

Aug. 3, 2026, 5 p.m.

Alison Okatch

African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most

Aug. 3, 2026, 5 p.m.

Sandra Beldine Otieno, MSc

Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices

June 4, 2025, 2:55 p.m.

Sandra Beldine Otieno, MSc

Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility

June 2, 2025, 2:08 p.m.

Joy Muindi

Inflation fatigue is deepening financial stress for consumers in Ivory Coast

March 25, 2025, 12:43 p.m.

Mercy Cyrus

Cameroonians appetite for staples and fresh produce grows while demand for proteins dips

Feb. 25, 2025, 3:05 p.m.

Mercy Cyrus

Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions

Feb. 4, 2025, 11:18 a.m.

Paul Cheloti Mulongo

Tanzania’s thirst for soft drinks and energy drinks surges in 2024, driven by millennials and women

Jan. 28, 2025, 10:28 a.m.

Sandra Beldine Otieno, MSc

Kenya’s retail sector shows promise with demand shifts pointing to growth in 2025

Jan. 27, 2025, 11 a.m.

Paul Cheloti Mulongo

Half of South Africans have milk, fruit juice and coffee in their shopping baskets

Jan. 15, 2025, 2 p.m.

Sandra Beldine Otieno, MSc

Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa

Nov. 25, 2024, 10 a.m.

Claudine Linda Wa Nciko

Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

Nov. 22, 2024, 11 a.m.

Sandra Beldine Otieno, MSc

Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

Nov. 1, 2024, 1 p.m.

Paul Cheloti Mulongo

Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024

Oct. 23, 2024, 4:11 p.m.

Reports and Insights

Yannick Lefang, Eng

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July 13, 2026, 4 p.m.

Chris Ndugu

News and analysis

Featured insights

Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

Recent

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

Recent

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Explore by industries

How Kenyan retailers are turning shopping missions into competitive advantage

The future of African retail is not channel loyalty, it is mission ownership

African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most

Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices

Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility

Inflation fatigue is deepening financial stress for consumers in Ivory Coast

Cameroonians appetite for staples and fresh produce grows while demand for proteins dips

Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions

Tanzania’s thirst for soft drinks and energy drinks surges in 2024, driven by millennials and women

Kenya’s retail sector shows promise with demand shifts pointing to growth in 2025

Half of South Africans have milk, fruit juice and coffee in their shopping baskets

Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa

Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024

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Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer

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