Wilson Busaka
September 28, 2023
Share article
Kasi Insight conducts its annual Holiday Shopping Survey to understand consumer shopping habits and trends during the holiday season in 20 African countries. In a survey from October 2022 in Ivory Coast, a striking 97% of respondents either used or made direct purchases from social media for their holiday …
2052 views
Share article
The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
