Sandra Beldine Otieno, MSc
July 24, 2024
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In May 2024, Kasi Insight conducted a Share of Wallet survey across 21 diverse African markets, providing valuable insights into various aspects of consumer spending. This included income generation, expenditure patterns, specific consumer-facing products purchased monthly, and factors considered during these purchases. In Kenya, the data revealed that youth …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
