Catherine Wangari
November 17, 2023
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This holiday season bears exceptional importance for numerous retailers, surpassing the typical significance of a seasonal event. It serves as a pivotal chance to recoup losses accrued throughout the year and, potentially, to attain a transformative year-end outcome. The Kasi Insight's Holiday Shopping 2023 Survey delves into consumer behavior, …
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Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
