Catherine Wangari
November 17, 2023
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This holiday season bears exceptional importance for numerous retailers, surpassing the typical significance of a seasonal event. It serves as a pivotal chance to recoup losses accrued throughout the year and, potentially, to attain a transformative year-end outcome. The Kasi Insight's Holiday Shopping 2023 Survey delves into consumer behavior, …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
