Sandra Beldine Otieno, MSc
November 1, 2024
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Kasi Insight’s Share of Wallet Tracker sheds light on household spending priorities, capturing key data on income sources, expenditure patterns, and monthly purchases. In Ghana, food and non-alcoholic beverages continue to dominate household budgets, with spending climbing from 54% in May to 65% in September—a clear indication of the …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
