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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Alison Okatch
Africa’s supply chains are becoming part of the consumer equation
Oct. 7, 2026, 10:27 a.m.
Alison Okatch
The promise is 2030. The plan is 2027.
Oct. 7, 2026, 9:02 a.m.
Alison Okatch
The DRC Consumer Has Priorities for Where to Spend
Sept. 29, 2026, 8:44 p.m.
Yannick Lefang, Eng
African consumer confidence rebounds as expectations improve, but current conditions remain weak
Sept. 29, 2026, 8:44 p.m.
Alison Okatch
The DRC Consumer is adapting before they stop spending
Sept. 29, 2026, 8:35 p.m.
Alison Okatch
AI is changing the consumer what does that mean for your business in 2027
Sept. 22, 2026, 2:15 p.m.
Alison Okatch
AI is moving from experimentation to everyday problem-solving
Sept. 22, 2026, 2:10 p.m.
Alison Okatch
AI is earning a role in consumer decision-making, but trust still has boundaries
Sept. 22, 2026, 1:57 p.m.
Alison Okatch
Consumers may discover providers through visibility, but they choose them based on performance and value
Sept. 15, 2026, 6:13 p.m.
Alison Okatch
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Sept. 15, 2026, 6:03 p.m.
Alison Okatch
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
Sept. 15, 2026, 5:56 p.m.
Alison Okatch
Baby Boomers Have Taken the Digital Lead in Mobile Money
Sept. 9, 2026, 11:46 a.m.
Alison Okatch
The financial services market is consolidating around scale and everyday relevance
Sept. 9, 2026, 11:43 a.m.
Yannick Lefang, Eng
NIVEA Grew 0.9%. Beiersdorf's Derma Business Grew 11.7%. The Category Shift Matters
Sept. 1, 2026, 12:46 p.m.
Alison Okatch
The personal-care basket is being shaped by routine, not just need
Sept. 1, 2026, 11:56 a.m.

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