Yannick Lefang, Eng
September 1, 2026
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A growth plan might assume that skincare demand will continue growing, consumers will absorb another price increase, premium customers will remain resilient, or one African market will outperform another. Those assumptions determine budgets, inventory, campaigns, pricing and investment. Yet once the annual plan is approved, surprisingly few businesses have …
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2027 planning shouldn't start with a forecast, it should start with a question
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