Supermarket adoption is splitting by income, with half of low-income shoppers buying less

QM1

Kenya’s supermarket opportunity is not moving at the same pace across the market. In August 2026, 43% of high-income shoppers said they were buying more everyday essentials from supermarkets than three months earlier, compared with just 11% of low-income shoppers. Among the latter, half (50%) were buying less. The …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Alison Okatch

Kenyans may be ready to invest, but borrowing is moving faster than investing

Alison Okatch

Kenya Faces a Stronger El Niño With Less Room to Absorb It

Alison Okatch

Credibility in Africa is improving but promises still have work to do.

Subscribe to our free newsletter