Sandra Beldine Otieno
September 28, 2023
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With the holiday season approaching, retailers are bracing themselves for a critical period. This is further complicated by ongoing economic challenges, particularly the escalating cost of living. This impending holiday season holds exceptional significance for many retailers; it transcends being just another seasonal event. Instead, it stands as a …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
