Mercy Cyrus
September 7, 2023
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As the holiday season approaches, retailers are entering a critical period, magnified by ongoing economic challenges, especially inflation. For many retailers, this upcoming holiday season isn’t just another seasonal event; it’s a pivotal moment and a unique opportunity to recover losses incurred throughout the year, potentially leading to a …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
