Sandra Beldine Otieno
September 6, 2023
Share article
In June 2023, Kasi Insight revealed a surge of positive consumer sentiment among Ghanaians, registering an impressive 44 points on its Index of Consumer Sentiment (ICS). This monthly index assesses consumers' confidence in the economic landscape by scrutinizing various facets, including their personal financial standing, perceptions of prevailing economic …
2155 views
Share article
The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
