Paul Cheloti Mulongo
October 23, 2024
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The Kasi Retail Demand Index provides valuable insights into consumer demand for various retail categories in Kenya. Ranging from +100 to -100, the index measures how consumer habits influence demand across different categories. A higher index value indicates strong consumer interest and purchasing intent, while a lower value suggests …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
