We reveal an African market where you can win
and inspire with confidence
120,000 interviews annually, 80M data points
Get answers to your business challenges today
Access insights on 21 markets at once
Understand the drivers by looking at data over time
Measure brand performance and track marketing campaign effectiveness.
Shaping Africa’s future with actionable and reliable data insights
Kenyans blend traditional and digital media for holiday purchase decisions
Fluctuations in consumer confidence set the stage for a shift in Ghana’s leadership
