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Featured insights
Consumer sentiment holds its upward course in May
Consumer sentiment in Africa improved in May, supported by stronger household income, spending, and job prospects. However, a dip in future expectations signals ongoing uncertainty.
Recent
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Kasi Maps - Extent of Catholic Church influence in Africa
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
Data Stories
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
Geo politics & Economics
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
Finance
Nigeria’s financial product demand shifts toward credit and digital savings
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Recent
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Kasi Maps - Extent of Catholic Church influence in Africa
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
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Sandra Beldine Otieno
From Procrastination to Planning: Understanding Ugandan shoppers during this festive season
Nov. 23, 2023, 8:18 p.m.
Wilson Busaka
Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed
Sept. 8, 2023, 9 a.m.
Sandra Beldine Otieno
Brands in the personal and homecare space should harness the power of Millennials in Algeria.
June 30, 2023, 2 p.m.
Gloria Padua
4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)
June 14, 2023, noon
Sandra Beldine Otieno
Consumers in Senegal love to smell good but not at all costs
Sept. 12, 2022, 1:21 p.m.
Sandra Beldine Otieno
Consumers in Namibia are increasingly picking water over soft drinks
Aug. 11, 2022, 2:37 p.m.
Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
July 25, 2022, 3:08 p.m.
Sandra Beldine Otieno
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
July 19, 2022, 3:20 p.m.
Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
July 11, 2022, 12:47 p.m.
Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
June 27, 2022, 12:59 p.m.
Sandra Beldine Otieno
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.
Sandra Beldine Otieno
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
May 9, 2022, 1:48 p.m.
Sandra Beldine Otieno
Omicron poses double threat for brands
Jan. 28, 2022, 3:39 p.m.
Sandra Beldine Otieno
Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast
Oct. 27, 2021, 10:28 a.m.
Team Insights
Netflix Is Staying Ahead of the Curve
June 22, 2021, 2:42 p.m.
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Reports and Insights
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Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
Sandra Beldine Otieno, MSc
Kasi Maps - ICS Election prediction
Dec. 19, 2024, 11 a.m.
Paul Cheloti
Kasi Maps - The Gen Z Migration Wave in Africa
Oct. 4, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics
Aug. 13, 2024, 10 a.m.
Paul Cheloti
Kasi Maps - Danish Influence in Africa
July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Is Africa heading in the right direction?
June 14, 2024, 2 p.m.
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