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Resilient Consumers: Insights into Coping Strategies Amid Economic Challenges in Ghana and Nigeria

Faced with increasing prices, Ghanaians show a proactive stance in budget management, opting for more economical alternatives. Similarly, Nigerians employ comparable coping strategies, preferring budget-friendly options and actively seeking discounts.

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Health & Wellness

Namibia's Health Landscape: From Varied Health Perceptions to Dominant Concerns

Brands & Marketing

From Procrastination to Planning: Understanding Ugandan shoppers during this festive season

Navigating Economic Challenges: Gen Z and Millennials' Response to Price Surges in Egypt

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Sandra Beldine Otieno

From Procrastination to Planning: Understanding Ugandan shoppers during this festive season

Nov. 23, 2023, 8:18 p.m.

Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed

Sept. 8, 2023, 9 a.m.

Sandra Beldine Otieno

Brands in the personal and homecare space should harness the power of Millennials in Algeria.

June 30, 2023, 2 p.m.

4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)

June 14, 2023, noon

Sandra Beldine Otieno

Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast

Oct. 27, 2021, 10:28 a.m.

Netflix Is Staying Ahead of the Curve

June 22, 2021, 2:42 p.m.

Brand Monitoring 101 in Africa

June 15, 2021, 2:06 p.m.

What Has the Pandemic Done to Millennials Purchasing Power?

June 4, 2021, 1:36 p.m.

Patience Muyambo

3 winning marketing strategies to help brands in the COVID-19 era

May 29, 2020, 4:26 p.m.

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Reports and Insights

Kasi Maps - Chinese Influence in Africa

Dec. 1, 2023, 1 p.m.

Team Insight Team

Kasi Report - Get Consumer & Market Intelligence at Scale

Nov. 22, 2023, 11:16 a.m.

Kasi Maps - The British Influence in Africa

Nov. 21, 2023, 5:10 p.m.

Kasi Maps - The American Influence in Africa

Nov. 21, 2023, 4:53 p.m.

Claudine Linda Wa Nciko

Kasi Maps - French Cartel in Africa

Nov. 21, 2023, 4 p.m.

Kasi Webinar - Kenya's Festive Shopping Insights

Nov. 17, 2023, 7 a.m.

Team Insight Team

Kasi Report - Informal Economies & Market Research Workshop

Sept. 5, 2023, 11:16 a.m.

The State of the African Marketer

Nov. 27, 2022, 11 a.m.

Is Inflation Ruining The Party?

Oct. 27, 2022, 10 a.m.

The Soaring Cost Of Living In Ethiopia

Aug. 12, 2022, 1 p.m.

Riding The Recovery Wave

June 27, 2022, 1 p.m.

Team Insight Team

Kasi Report - AFRICA IS RISING OR IS IT? Understanding the African marketplace

Nov. 25, 2021, 10:52 a.m.

Trendsetter Series by Kasi Insight - Climate Risk Webinar

Feb. 23, 2021, 2 p.m.

Trendsetter Series by Kasi Insight - Covid-19 and the Future of Work

Feb. 23, 2021, 2 p.m.

Davies Nyachieng’a

Predicting consumer demand during election cycles in Africa

Oct. 15, 2020, noon

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