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Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Kasi Maps - Extent of Catholic Church influence in Africa
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices

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Consumer sentiment holds its upward course in May

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Wellness in Kenya is being reshaped by emotional strength and everyday health choices

As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians

Nigeria’s financial product demand shifts toward credit and digital savings

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From Procrastination to Planning: Understanding Ugandan shoppers during this festive season

Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed

Brands in the personal and homecare space should harness the power of Millennials in Algeria.

4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)

Consumers in Senegal love to smell good but not at all costs

Consumers in Namibia are increasingly picking water over soft drinks

Mozambican Millennials and Gen Z care more about cruelty free body care products

Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty

For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025

Brands in Africa should produce sustainable goods: 90% of African consumers are concerned

For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment

Omicron poses double threat for brands

Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast

Netflix Is Staying Ahead of the Curve

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Reports and Insights

Kasi Maps - Extent of Catholic Church influence in Africa

Kasi Maps - Development Finance Institutions (DFIs) active in Africa

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

Kasi Maps - Africa Sentiment on Trump Administration

Kasi Report - The State of Consumers in Kenya 2025

Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP

Kasi Report - Hearts and Brands: The Power of Connection

Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact

Kasi Maps - Stock Exchange CEO Performance in Africa

Kasi Maps - ICS Election prediction

Kasi Maps - The Gen Z Migration Wave in Africa

Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics

Kasi Maps - Danish Influence in Africa

Kasi Maps - Singapore Influence in Africa

Kasi Maps - Is Africa heading in the right direction?

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