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The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change

Africa’s growth story is being written by connected, complex, and fast-moving consumers. The real game changer is localized data that turns market noise into business clarity.

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Claudine Linda Wa Nciko
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Nov. 22, 2024, 11 a.m.
Paul Cheloti Mulongo
South Africans turn to social media and authentic reviews for holiday shopping decisions
Nov. 21, 2024, 5:06 p.m.
Joy Muindi
Ivorian households shift spending towards durable food items
Nov. 20, 2024, 2:08 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence falters in October
Nov. 18, 2024, 11 a.m.
Yannick Lefang, Eng.
Cultural insights, the missing piece in Africa’s data revolution
Nov. 15, 2024, 5 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Nigeria
Nov. 7, 2024, 4:11 p.m.
Sandra Beldine Otieno, MSc
Kamala emerges as Africa’s favored choice for U.S. president, with Trump’s enduring appeal still resonating
Nov. 4, 2024, 3 p.m.
Paul Cheloti Mulongo
South Africans embrace reliable and affordable connectivity as telecom services spending patterns shift ahead of the holiday season 2024
Nov. 1, 2024, 5 p.m.
Sandra Beldine Otieno, MSc
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
Nov. 1, 2024, 1 p.m.
Segun Sunmonu
Ivorians call for stronger climate action as environmental concerns escalate
Oct. 31, 2024, 2 p.m.
Sandra Beldine Otieno, MSc
Supreme Court ruling reinstates Finance Act 2023 but leaves consumer concerns unanswered
Oct. 31, 2024, 1 p.m.
Sandra Beldine Otieno, MSc
BRICS 2024 summit highlights growing global ambitions but reveals cracks within the alliance
Oct. 25, 2024, 10 a.m.
Yannick Lefang, Eng.
The Power of Local Insight: Redefining Research for Africa’s Diverse Markets
Oct. 24, 2024, 1:04 p.m.
Paul Cheloti Mulongo
Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024
Oct. 23, 2024, 4:11 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence remains unchanged in September
Oct. 21, 2024, 11:49 a.m.

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