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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Sandra Beldine Otieno, MSc
Restless sentiment, divided opposition, and the path to continuity in Cameroon
Sept. 30, 2025, 2:25 p.m.
Yannick Lefang, Eng.
The Future of AI in Africa Lies in Smarter Decisions, Not Just Smarter Models
Sept. 19, 2025, 2:42 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment gains in August but falls short of a full rebound
Sept. 19, 2025, 12:30 a.m.
Sandra Beldine Otieno, MSc
Walmart enters South Africa with a promise to reset everyday value
Sept. 15, 2025, 2:19 p.m.
Sandra Beldine Otieno, MSc
Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories
Sept. 10, 2025, 2:28 p.m.
Sandra Beldine Otieno, MSc
Kenya’s financial sector gains momentum as demand climbs in July 2025
Sept. 8, 2025, 2:05 p.m.
Sandra Beldine Otieno, MSc
Generational housing gap widens as younger Kenyans face rising barriers to home ownership
Aug. 19, 2025, 2:18 p.m.
Paul Cheloti Mulongo
Financial services in Ivory Coast earn trust for delivery but fall short on transparency
Aug. 18, 2025, 1:09 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in July, ending three-month streak
Aug. 13, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Aug. 12, 2025, 4:48 p.m.
Paul Cheloti Mulongo
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Aug. 11, 2025, 4:44 p.m.
Sandra Beldine Otieno, MSc
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
Aug. 5, 2025, 3:33 p.m.
Joy Muindi
Ugandans are loyal to beer but wine captures the biggest spend
Aug. 4, 2025, 11:41 a.m.
Mercy Cyrus
Affordability anchors household spending decisions in Tanzania
Aug. 1, 2025, 12:32 p.m.
Yannick Lefang
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
July 29, 2025, 3 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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