Alison Okatch
April 30, 2026
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The DRC media environment is no longer defined by which channels people can access, but by how credibility is constructed across them. What used to be a relatively linear funnel; TV driving awareness, followed by persuasion, is now a fragmented ecosystem where visibility, trust, and decision-making are distributed across …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
