Alison Okatch
June 29, 2026
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After nearly three years of remaining largely in positive territory, Africa's Consumer Confidence Index fell to -2.2 in May 2026, signalling a renewed deterioration in consumer sentiment across the continent.
While the decline may appear modest, it is symbolically significant. The May reading marks the first negative continental score …
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El Niño 2027: Why Rising Consumer Confidence May Not Mean Rising Spending
Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
