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Trust Is Becoming Economic Infrastructure

In today’s economy, trust isn’t emotional, it’s functional. When pressure rises, trust becomes the filter that decides who survives and who gets cut.

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Football Reveals Africa’s Next Billion Consumers
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Consumer confidence loses momentum in October
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Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle

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Paul Cheloti Mulongo
Ivorian generations are redefining financial fairness and gender roles in their relationships
April 7, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
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Segun Sunmonu
Ghana’s rising cost of living is reshaping how people spend, save, and survive
March 24, 2025, 11:17 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in February, breaking a three-month stability streak
March 14, 2025, 2:01 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.
Catherine Kameja SCR®
Resilience Through Sustainability: The Future of Business in Africa and Beyond
March 7, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Money is reshaping relationships in Kenya in unexpected ways
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Yannick Lefang, Eng.
Trudeau’s resignation signals political change with implications for Black Canadians and Africa
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Mercy Cyrus
Cameroonians appetite for staples and fresh produce grows while demand for proteins dips
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Inflation is reshaping consumer choices in South Africa as spending priorities shift
Feb. 24, 2025, 1:35 p.m.
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January marks the third consecutive month of stable outlook
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Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers
Feb. 13, 2025, 2:27 p.m.
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As inflationary pressures ease slightly, South African households still rely on borrowing to stay afloat
Feb. 6, 2025, 12:49 p.m.
Paul Cheloti Mulongo
Ivorians blend digital and traditional media for accurate, trusted information
Feb. 5, 2025, 11:30 a.m.

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