Yannick Lefang, Eng.
October 22, 2025
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Across Africa, conversations about data often begin with a cautious question that sounds rigorous and professional: Is this the right kind of data? It is a fair question, but one that too often brings progress to a halt. Many decision makers reject non-traditional indicators such as consumer confidence, perception …
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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
2027 planning shouldn't start with a forecast, it should start with a question
Main consumer trends impacting 2027 planning in Africa
