Alison Okatch
September 22, 2026
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Artificial intelligence is no longer a distant technology story. It is increasingly becoming part of how consumers learn, find information, solve problems and get things done. For businesses planning for 2027, the important question is therefore not simply how many consumers are using AI, but how deeply AI is …
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AI is changing the consumer what does that mean for your business in 2027
AI is earning a role in consumer decision-making, but trust still has boundaries
Consumers may discover providers through visibility, but they choose them based on performance and value
