Alison Okatch
March 4, 2026
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Across Egypt’s urban centers, a quiet trade-off is taking place within the walls of middle-income households. While the narrative often focuses on the aspirations of youth, it is Gen X (aged 45–54)—the "Household Anchors"—who are absorbing the most economic pressure. By analyzing Kasi’s latest consumer data, a clear picture …
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The personal-care basket is being shaped by routine, not just need
Hygiene has the demand, skin care, hair care and beauty have the momentum
Financial pressure in Ghana is shaping emotional wellbeing differently across income and age groups
