Alison Okatch
September 22, 2026
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As AI becomes part of how consumers search for information, solve problems and make decisions, its influence on the customer journey is likely to extend beyond simple information discovery. But usefulness does not automatically translate into unrestricted trust. Consumers can be willing to use AI for one purpose while …
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AI is changing the consumer what does that mean for your business in 2027
AI is moving from experimentation to everyday problem-solving
Consumers may discover providers through visibility, but they choose them based on performance and value
