Alison Okatch
September 22, 2026
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Across Africa, AI use is moving from curiosity to habit - and that shift will redraw what consumers expect from every business they deal with.
For most of the last three years, AI adoption in Africa has been framed as a story about access - who has the smartphone, …
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AI is moving from experimentation to everyday problem-solving
AI is earning a role in consumer decision-making, but trust still has boundaries
Consumers may discover providers through visibility, but they choose them based on performance and value
