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What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
Baby Boomers Have Taken the Digital Lead in Mobile Money

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Hygiene has the demand, skin care, hair care and beauty have the momentum

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?

AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations

Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty

Ugandans are loyal to beer but wine captures the biggest spend

Affordability anchors household spending decisions in Tanzania

Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress

June marks the third month of steady confidence uptick

Tanzanian consumers are balancing value and purpose in their food purchases

Kenya’s alcohol drinkers are choosing quality, context, and control over routine

Nigerian households prioritize essential foods as affordability shapes brand choices

Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025

Ugandan consumers look beyond trust as banking preferences diversify

Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst

Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery

Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges

Cameroonians weigh their options as income pressures spark a migration surge

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Reports and Insights

Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer

KASI Maps - Africa Strong Show at FIFA 2026

Kasi Maps - The French Influence In Kenya

Who Actually Owns Crypto in Africa?

The Landscape of Meat Retail in Africa

Gen Z across Africa is showing up fresh, every single day.

Kasi Maps - Inflation Copying Metrics in Africa

Kasi Maps - Sovereign Credit Ratings Coverage in Africa

Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution

Kasi Maps - G7 Familiarity and Perception among Africans

Kasi Maps - Extent of Catholic Church influence in Africa

Kasi Maps - Development Finance Institutions (DFIs) active in Africa

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

Kasi Maps - Africa Sentiment on Trump Administration

Kasi Report - The State of Consumers in Kenya 2025

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