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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Sandra Beldine Otieno, MSc
Consumer sentiment holds its upward course in May
June 13, 2025, noon
Sandra Beldine Otieno, MSc
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
June 12, 2025, 12:40 a.m.
Paul Cheloti Mulongo
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
June 11, 2025, 12:25 a.m.
Claudine Linda Wa Nciko
Nigeria’s financial product demand shifts toward credit and digital savings
June 10, 2025, 12:21 a.m.
Segun Sunmonu
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
June 9, 2025, 10:05 p.m.
Yannick Lefang, Eng.
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
June 5, 2025, 1:32 p.m.
Segun Sunmonu
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
June 4, 2025, 3:32 p.m.
Sandra Beldine Otieno, MSc
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
June 4, 2025, 2:55 p.m.
Paul Cheloti Mulongo
Eco-friendly packaging and natural ingredients drive Ghanaian purchases, despite limited support for corporate sustainability practices
June 3, 2025, 2:41 p.m.
Sandra Beldine Otieno, MSc
Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility
June 2, 2025, 2:08 p.m.
Paul Cheloti Mulongo
Climate literacy is growing, but emotional engagement lags for Nigerian Gen Z
May 30, 2025, 1:39 p.m.
Claudine Linda Wa Nciko
Inflation is reshaping daily life and emotional well-being across South Africa
May 29, 2025, 1:13 p.m.
Joy Muindi
Cameroonian consumers value sustainable choices, but confidence in farmers' environmental efforts remains low
May 28, 2025, 12:32 p.m.
Mercy Cyrus
Inflation strain deepens as borrowing becomes a way of life in Nigeria
May 27, 2025, 9:52 a.m.
Sandra Beldine Otieno, MSc
Relationships in Tanzania are being reshaped by class and age
May 26, 2025, 4:34 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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