Sandra Beldine Otieno, MSc
August 5, 2025
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Kasi Insight’s Share of Wallet provides a view of how consumers distribute their spending across various consumer-facing categories in African markets. In Kenya, data from H2 2024 to H1 2025 reveals a telecom sector in transition. Consumers are thinking more critically, spending more deliberately, and demanding stronger performance from …
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Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
