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The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change

Africa’s growth story is being written by connected, complex, and fast-moving consumers. The real game changer is localized data that turns market noise into business clarity.

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Sandra Beldine Otieno, MSc
Kenya’s retail sector shows promise with demand shifts pointing to growth in 2025
Jan. 27, 2025, 11 a.m.
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Kenya’s turbulent two years of rising taxes and protests leave little hope for 2025
Jan. 10, 2025, 3 p.m.
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Nov. 25, 2024, 10 a.m.

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