Alison Okatch
August 3, 2026
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Kasi Insight Retail in Africa Survey, showed that African consumers are becoming increasingly mission-led in the way they shop. Households are moving fluidly between supermarkets, kiosks, open-air markets, wholesalers and digital channels, selecting each format according to the value it delivers at a particular moment. The implication is profound. …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
