Alison Okatch
August 3, 2026
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Africa's retail landscape is often described as a battle between modern trade and traditional trade, but the data suggests something far more complex is happening. The same household may buy fresh produce from an open-air market, complete a monthly stock-up in a supermarket, purchase household essentials from a wholesaler …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
