Alison Okatch
July 6, 2026
Share article
For years, marketers have been told the same story: consumers are moving online, so advertising budgets should follow. Across Africa, that shift has been real. Digital platforms have steadily become consumers' preferred source of information and an increasingly important place to discover brands. But the 2026 FIFA World Cup …
230 views
Share article
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
