Alison Okatch
July 27, 2026
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Consumer sentiment is more than a measure of whether consumers feel optimistic or pessimistic about the economy. For retailers, it provides a window into the conditions shaping how consumers make decisions.
A fall in confidence may lead consumers to trade down, reduce basket sizes, switch brands or delay purchases. …
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A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
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