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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Kasi Insight
Are the Winning Companies in the US Leveraging Data to Beat Their Competition?
June 19, 2023, 1 p.m.
Gloria Padua
4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)
June 14, 2023, noon
Sandra Beldine Otieno
In February, consumers’ optimism wanes for the third month in a row.
June 13, 2023, noon
Gloria Padua
Kasi Insight Expands its Reach with the Addition of Botswana Country Hub
June 9, 2023, noon
Noah
Navigating Inflation in Tanzania and 3 Opportunities for Alcoholic Beverage Producers
June 2, 2023, 11 a.m.
Kasi Insight
Examples of Marketing Campaigns Increasing ROI
May 22, 2023, noon
Kasi Insight
How Market Research Increases the Return on Investment (ROI) of Marketing Campaigns
May 16, 2023, noon
Teams Insight
Kasi Insight - Challenges of Doing Business in Angola
May 8, 2023, 11 a.m.
Teams Insight
Over half of Africans know about the Sudan conflict but few believe it will spread
May 1, 2023, 11 a.m.
Teams Insight
Challenges of Doing Business in Zambia
April 18, 2023, 11 a.m.
Teams Insight
ChatGPT take 1/4
April 4, 2023, noon
Isha Raja
Counterfeit alcohol sales remain a concern in Africa
April 3, 2023, noon
Sandra Beldine Otieno
Gen Zers and females driving alcohol demand in Ivory Coast while Baby Boomers drive demand in Kenya
March 11, 2023, 11 a.m.
Sandra Beldine Otieno
Predicting election outcomes using consumer sentiment (Ghana, Kenya & Nigeria)
March 11, 2023, 10 a.m.
Sandra Beldine Otieno
Consumer sentiment drops by a point in the first month of 2023
March 6, 2023, 10 a.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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