Kambel Fobissie
August 14, 2023
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A recent survey by Kasi Insight on e-commerce trends among Angolans has highlighted a prevailing reluctance towards online shopping among most respondents. The adoption of prominent online platforms remains limited, with a usage rate of under 10%. Among the frequently used online platforms, Shein leads with a utilization rate …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
