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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Sandra Beldine Otieno, MSc
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
Aug. 5, 2025, 3:33 p.m.
Yannick Lefang
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
July 29, 2025, 3 p.m.
Paul Cheloti Mulongo
Mobile money outpaces fintech in Ghana’s digital finance
June 30, 2025, noon
Sandra Beldine Otieno, MSc
Starlink in Africa: Two years later, the promise is visible but so are the cracks
June 17, 2025, 6 p.m.
Paul Cheloti Mulongo
South Africans embrace reliable and affordable connectivity as telecom services spending patterns shift ahead of the holiday season 2024
Nov. 1, 2024, 5 p.m.
Segun Sunmonu
Millennials and Gen Z in Ivory Coast dominate mobile phone use, while a digital divide impacts home internet access
July 23, 2024, 3:54 p.m.
Catherine Wangari
Zimbabwe Unplugged: The Telecommunication Tango in Households
Feb. 9, 2024, 10 a.m.
Wilson Busaka
Unlocking Cryptocurrency Landscape: Namibia Surges Ahead, Tunisia Navigates Awareness Challenges
Dec. 8, 2023, 4:54 p.m.
Catherine Wangari
Zambia's Telecom Landscape: Gender-Driven Preferences and Spending Habits
Oct. 27, 2023, 10 a.m.
Segun Sunmonu
Narrowing the AI Divide in South Africa: Skills, Access, and More
Oct. 27, 2023, 10 a.m.
Wilson Busaka
Unmasking Kenya's AI Landscape: Tackling Gender Disparities Amid Job Loss Concerns
Sept. 15, 2023, 10 a.m.
Paul Cheloti Mulongo
AI Adoption in Nigeria: How Awareness is Shaping This new Era?
Sept. 14, 2023, 10 a.m.
Sandra Beldine Otieno
Cameroon's AI Awakening: Closing Knowledge Gaps for Progress
Sept. 14, 2023, 9 a.m.
Kasi Insight
Are the Winning Companies in the US Leveraging Data to Beat Their Competition?
June 19, 2023, 1 p.m.
Teams Insight
ChatGPT take 1/4
April 4, 2023, noon

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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