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Consumer sentiment holds its upward course in May

Consumer sentiment in Africa improved in May, supported by stronger household income, spending, and job prospects. However, a dip in future expectations signals ongoing uncertainty.

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Wellness in Kenya is being reshaped by emotional strength and everyday health choices
Geo politics & Economics
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
Finance
Nigeria’s financial product demand shifts toward credit and digital savings

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Sandra Beldine Otieno, MSc
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
June 4, 2025, 2:55 p.m.
Sandra Beldine Otieno, MSc
Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility
June 2, 2025, 2:08 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
March 25, 2025, 12:43 p.m.
Mercy Cyrus
Cameroonians appetite for staples and fresh produce grows while demand for proteins dips
Feb. 25, 2025, 3:05 p.m.
Mercy Cyrus
Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions
Feb. 4, 2025, 11:18 a.m.
Paul Cheloti Mulongo
Tanzania’s thirst for soft drinks and energy drinks surges in 2024, driven by millennials and women
Jan. 28, 2025, 10:28 a.m.
Sandra Beldine Otieno, MSc
Kenya’s retail sector shows promise with demand shifts pointing to growth in 2025
Jan. 27, 2025, 11 a.m.
Paul Cheloti Mulongo
Half of South Africans have milk, fruit juice and coffee in their shopping baskets
Jan. 15, 2025, 2 p.m.
Sandra Beldine Otieno, MSc
Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Nov. 25, 2024, 10 a.m.
Claudine Linda Wa Nciko
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Nov. 22, 2024, 11 a.m.
Sandra Beldine Otieno, MSc
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
Nov. 1, 2024, 1 p.m.
Paul Cheloti Mulongo
Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024
Oct. 23, 2024, 4:11 p.m.
Segun Sunmonu
Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Aug. 19, 2024, 2:01 p.m.
Joy Muindi
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Aug. 7, 2024, 3:34 p.m.
Sandra Beldine Otieno, MSc
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
July 24, 2024, 2:59 p.m.

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