Paul Cheloti Mulongo
June 30, 2025
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Kasi Insight's Banking Brand Intelligence tracker conducted annually, explores which financial service providers consumers recognize, currently use, might consider in the future, and would recommend to others. It investigates what drives consumers to choose specific financial services and what fosters long-term loyalty. In Ghana, the latest data from April …
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Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
