Catherine Wangari
February 9, 2024
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In December 2023, Kasi Insight conducted an extensive Share of Wallet survey across 21 African markets. This survey provided valuable insights into various aspects of consumer spending, including sources of income, expenditure patterns, and the specific consumer-facing products purchased monthly.
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Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
