Catherine Wangari
October 27, 2023
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Kasi Insight, in August 2023, conducted an extensive Share of Wallet survey across 20 diverse African markets. The survey provided invaluable insights into various aspects of consumer spending, including sources of income, expenditure patterns, and the specific consumer-facing products purchased on a monthly basis.
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Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
