Paul Cheloti Mulongo
November 1, 2024
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In May and September 2024, Kasi Insight conducted a Share of Wallet survey across 21 diverse African markets, revealing valuable insights into various aspects of consumer spending, including income generation, expenditure patterns, monthly consumer-facing product purchases, and key purchasing factors. In South Africa, the data showed significant growth …
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Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
