Alison Okatch
August 18, 2026
Share article
Sit in on almost any annual planning session and you will hear a great deal about what to sell and how to talk about it. New product lines get debated. Campaign concepts get workshopped. Positioning gets refined line by line. What gets far less airtime, in our experience, is …
201 views
Share article
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
How Kenyan retailers are turning shopping missions into competitive advantage
