Alison Okatch
August 25, 2026
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When prices rise, the obvious assumption is that consumers respond by spending less. But that only captures part of the story. Households don't make spending decisions in isolation; they constantly rebalance what they can afford, what they can postpone and what …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
What Happens Between Consumer Intent and Purchase
The future of African retail is not channel loyalty, it is mission ownership
