Mercy Cyrus
February 4, 2025
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Kasi Insight’s Consumer Basket Purchase Tracker is a crucial tool for analyzing consumer preferences and shopping trends across 20 African countries. In November 2024, the survey provided valuable insights into the homecare and cleaning products market in Ivory Coast, revealing key purchasing patterns.
Dishwasher detergent stood out as the …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
