Mercy Cyrus
February 4, 2025
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Kasi Insight’s Consumer Basket Purchase Tracker is a crucial tool for analyzing consumer preferences and shopping trends across 20 African countries. In November 2024, the survey provided valuable insights into the homecare and cleaning products market in Ivory Coast, revealing key purchasing patterns.
Dishwasher detergent stood out as the …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
