Sandra Beldine Otieno, MSc
January 27, 2025
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Kasi Insight’s Retail Demand Index (RDI), measured quarterly across 20 African markets, offers critical insights into how consumer demand is evolving across retail categories. Using a scale from +100 to -100, the index captures changes in consumer interest and purchasing behavior. In Kenya, a comparison between the first half …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
