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Consumer confidence dips in July, ending three-month streak
Consumer confidence in Africa declined by 9 points in July as households grew more cautious and pulled back on spending. Financial pressure is shaping more restrained and deliberate decision-making.
Recent
Ugandans are loyal to beer but wine captures the biggest spend
Affordability anchors household spending decisions in Tanzania
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
June marks the third month of steady confidence uptick
Tanzanian consumers are balancing value and purpose in their food purchases
Food & Beverage
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Brands & Marketing
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Tech & Telcom
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
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Recent
Ugandans are loyal to beer but wine captures the biggest spend
Affordability anchors household spending decisions in Tanzania
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
June marks the third month of steady confidence uptick
Tanzanian consumers are balancing value and purpose in their food purchases
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Sandra Beldine Otieno, MSc
Consumer confidence dips in July, ending three-month streak
Aug. 13, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Aug. 12, 2025, 4:48 p.m.
Paul Cheloti Mulongo
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Aug. 11, 2025, 4:44 p.m.
Sandra Beldine Otieno, MSc
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
Aug. 5, 2025, 3:33 p.m.
Joy Muindi
Ugandans are loyal to beer but wine captures the biggest spend
Aug. 4, 2025, 11:41 a.m.
Mercy Cyrus
Affordability anchors household spending decisions in Tanzania
Aug. 1, 2025, 12:32 p.m.
Yannick Lefang
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
July 29, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
June marks the third month of steady confidence uptick
July 21, 2025, 9:37 p.m.
Paul Cheloti Mulongo
Tanzanian consumers are balancing value and purpose in their food purchases
July 18, 2025, 10:18 a.m.
Sandra Beldine Otieno, MSc
Kenya’s alcohol drinkers are choosing quality, context, and control over routine
July 17, 2025, 9:45 a.m.
Mercy Cyrus
Nigerian households prioritize essential foods as affordability shapes brand choices
July 11, 2025, 1:18 p.m.
Sandra Beldine Otieno, MSc
Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
July 11, 2025, 7 a.m.
Paul Cheloti Mulongo
Ugandan consumers look beyond trust as banking preferences diversify
July 10, 2025, 12:11 p.m.
Yannick Lefang, Eng.
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
July 9, 2025, 2:22 p.m.
Sandra Beldine Otieno, MSc
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
July 3, 2025, 4 p.m.
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Paul Cheloti
Kasi Maps - The Indian Influence in Africa
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Oct. 27, 2022, 10 a.m.
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