Kasi Report - The State of Consumers in Kenya 2024


Amidst a dynamic economic landscape, our report sheds light on four key consumer trends: Adaptive resilience, Mindful wellbeing, Emerging reality and Sustainability.

Understanding consumer behaviour reveals the intricate dance between economic conditions and spending habits, presenting a nuanced perspective. Moving into 2024, successful implementation of these strategies promises …

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state of consumer report

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Team Insights