News and analysis

Featured insights

Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

Recent

How Kenyan retailers are turning shopping missions into competitive advantage
The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
Africa's crypto market is evolving from speculation into financial infrastructure, laying the foundation for long-term adoption
Africa's Crypto Leaders Are Emerging, But Market Dominance Is Far From Uniform

Geo politics & Economics

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

Geo politics & Economics

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

Geo politics & Economics

A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Recent

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How Kenyan retailers are turning shopping missions into competitive advantage

Aug. 3, 2026, 5 p.m.

The future of African retail is not channel loyalty, it is mission ownership

Aug. 3, 2026, 5 p.m.

African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most

Aug. 3, 2026, 5 p.m.

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

July 27, 2026, 4 p.m.

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

July 27, 2026, 4 p.m.

Yannick Lefang, Eng

A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

July 27, 2026, 4 p.m.

Africa's crypto market is evolving from speculation into financial infrastructure, laying the foundation for long-term adoption

July 20, 2026, 4 p.m.

Africa's Crypto Leaders Are Emerging, But Market Dominance Is Far From Uniform

July 20, 2026, 4 p.m.

Africa's next crypto growth opportunity isn't awareness but consumer confidence

July 20, 2026, 4 p.m.

Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses

July 13, 2026, 2 p.m.

Yannick Lefang, Eng

AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility

July 13, 2026, 4 a.m.

The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.

July 6, 2026, 4 p.m.

Yannick Lefang, Eng

The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?

July 6, 2026, 4 p.m.

Yannick Lefang, Eng

The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value

July 6, 2026, 3 p.m.

Africa's Consumer Confidence Slips Back Into Negative Territory in May

June 29, 2026, 1 p.m.

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Reports and Insights

Yannick Lefang & Sandra B. Otieno

Why Banks in Kenya are failing Gen Z

April 10, 2024, 11 a.m.

Sandra Otieno & Paul Cheloti

Predicting election outcomes using consumer sentiment - DRC

Nov. 30, 2023, 11 a.m.

Davies Nyachieng’a

Predicting consumer demand during election cycles in Africa

Oct. 15, 2020, noon

COVID-19 SME Highlights

Aug. 20, 2020, 11 a.m.

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